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Serious News. But Not Too Serious.

About The Lorem Ipsum

The Lorem Ipsum is an independent opinion magazine filled with news, politics, and humor. It's written and illustrated by me, Daniel Herndon, a long-time writer and advertising exec. Thousands of people from all over the world read The Lorem Ipsum each week.

Subscribers get The Weekly and access to most Articles for free. The Mission of The Lorem Ipsum is to make you laugh while making you think. You'll get an entertaining look at current events, everyday issues, and informative articles. Occasionally, I welcome contributors who bring unique perspectives, ranging from political scientists to community organizers. To pitch an idea, subscribers can reply to my email.

To support my work and get access to premium releases that might be found behind a paywall, you can upgrade to a paid membership for $5 a month. Some Articles and releases from my personal memoir, Made From Leftovers, will be available for paid subscribers only.

About The Author

Daniel Herndon

A Little About Me

In the 80s, I started a newspaper doing investigative reporting on issues like why a cop was loitering, apparently unclothed, in his car parked in a corner of my inner city neighborhood. Despite months of reporting, I never figured out the answer, but I published my findings on this and other stories each week until my dad's printer was out of ink.

Today, little has changed, and everything runs its course in due time, but since ink is no longer required, The Lorem Ipsum has been delivered each week without fail since June of 2021 and in 2024, has no discernible end in sight.

My professional writing practice started in the marketing field as a brand strategist. Since 2008, I've run a marketing agency, working with businesses all over the world. You can find me doing just that at Matchbook, where I consult businesses on brand strategy, marketing, and strategic messaging and publish a weekly newsletter called The Spark.

Thank you for being here, and I'll see you in the comments.


What does the name "The Lorem Ipsum" mean?

The short answer is "nothing."

Lorem ipsum is the text used in the publishing and graphic design industry as a placeholder while you are working on laying out your design. Since I come from the marketing and design business, it's a play on words meant to convey a sense of irony about the content. It's not as clever or funny if you have to explain it.

Ever written any books?

Well yes.

I wrote Facebook All In One For Dummies on Wiley Publishing in 2012, and currently, my manuscript for a book Made From Leftovers is being released right here on this site unless you have a better offer.

Can I get your content delivered directly to my email?


If you haven't figured it out already, I send a weekly issue that includes a quick recap of the news with just a little bit of sarcasm (a lot), and full articles come out often too. Click here to sign up.

Why did you start a Newsletter? People don't use email!

Actually, they do.

My email newsletter has thousands of subscribers, and a large chunk of them end up reading the email.

The Lorem Ipsum is for the people. I wanted to create a direct connection with my readers for those who wish to keep up with my content on their own terms. If you prefer to find your content through algorithms, that option is out there for you. I'll be right here.

Should I share your stuff online?

Yes. Why would you even feel the need to ask? Also, feel free to tag me. I usually go by the handle @danielherndon on internet social media sites.

Which way do you lean Politically? 

Neither. I don't believe that "left" and "right" are accurate ways of describing people's views. As for me, most people tend to think I lean a certain way based on how they feel about what I write or say, but I assure you they're wrong.

I believe that ideas should be evaluated on their merit, and good ideas are good regardless of the source. The truth is true no matter how bad the messenger is. Crimes are criminal regardless of the President who committed them, and voting is a right for everyone, regardless of how they lean. And if they're leaning because of a physical limitation, they should've been able to vote remotely in the same way that they can do their banking, taxes, and many BMV transactions, if you ask me.

Do you do speaking engagements, and what do you charge?

Yes, I do, and as much as possible. I have a few questions, though.

Where are you? What is the event about? How much money do you have in the speaker budget? What really cool city is your event in? Do I have friends that live there I've wanted to get together with? All of these factors help determine speaking fees.

Maybe we should just talk about it.

How is it that you have grown kids? How old are you?

Let's just say life has been good to me. 


I'm not a professional comedian, but I play one in this email. A lot of my content contains sarcasm. This is dangerous, so don't try this at home.