Independent News With Hotter Takes.
Telling you the truth, but not taking it too seriously.
About The Publication
The Lorem Ipsum is an independent opinion magazine filled with news, politics, and humor. It's written and illustrated by Daniel Herndon, a long-time writer and advertising consultant. Thousands of people from all over the world read his work each week.
The Lorem Ipsum hosts occasional contributors who bring unique perspectives ranging from political scientists to community organizers.
The Mission of The Lorem Ipsum is to make you laugh while making you think. Expect an entertaining look at current events, everyday issues, and informative resources. Free members get The Weekly and access to many great Articles, but in an effort to keep our writer(s) in loafers, some Articles and releases from Daniel's personal memoir Made From Leftovers will be available for paid subscribers only.
About Daniel Herndon
Daniel Herndon covers politics, social issues, and the debate about whether you should wash your jeans (the answer is mostly no). The Weekly is published each Friday morning and brings you a recap of the week's top news. Long-form articles dive into key issues that are important to all of us and are published often but on no particular schedule.
Learn About The Author
And Then Stalk Him Online.
Since 2008, Daniel has claimed he would one day run for President. However, it has been reported that his prospects are already ruined due to the content on his Twitter account. His profession has long been in the marketing and advertising industry.
As a part of the Indianapolis marketing agency, Matchbook, he consults clients on brand strategy, marketing, and strategic messaging and publishes a marketing newsletter called The Spark.
You can sign up to receive The Weekly and more right here.
FAQs
What does the name "The Lorem Ipsum" mean?
The short answer is "nothing."
Lorem ipsum is the text used in the publishing and graphic design industry as a placeholder while you are working on laying out your design. Since I come from the marketing and design business, it's a play on words meant to convey a sense of irony about the content. It's not as clever or funny if you have to explain it.
Ever written any books?
Well yes.
I wrote Facebook All In One For Dummies on Wiley Publishing in 2012, and currently, my manuscript for a book Made From Leftovers is being released right here on this site unless you have a better offer.
Can I get your content delivered directly to my email?
Yep.
If you haven't figured it out already, I send a weekly issue that includes a quick recap of the news with just a little bit of sarcasm (a lot), and full articles come out often too. Click here to sign up.
Why did you start a Newsletter? People don't use email!
Actually, they do.
My email newsletter has thousands of subscribers, and a large chunk of them end up reading the email.
The Lorem Ipsum is for the people. I wanted to create a direct connection with my readers for those who wish to keep up with my content on their own terms. If you prefer to find your content through algorithms, that option is out there for you. I'll be right here.
Should I share your stuff online?
Yes. Why would you even feel the need to ask? Also, feel free to tag me. I usually go by the handle @danielherndon on internet social media sites.
Which way do you lean Politically?
Neither. I don't believe that "left" and "right" are accurate ways of describing people's views. As for me, most people tend to think I lean a certain way based on how they feel about what I write or say, but I assure you they're wrong.
I believe that ideas should be evaluated on their merit, and good ideas are good regardless of the source. The truth is true no matter how bad the messenger is. Crimes are criminal regardless of the President that committed them, and voting is a right for everyone, regardless of how they lean. And if they're leaning because of a physical limitation, they should've been able to vote remotely in the same way that they can do their banking, taxes, and many BMV transactions, if you ask me.
Do you do speaking engagements, and what do you charge?
Yes, I do, and as much as possible. I have a few questions, though.
Where are you? What is the event about? How much money do you have in the speaker budget? What really cool city is your event in? Do I have friends that live there I've wanted to get together with? All of these factors help determine speaking fees.
Maybe we should just talk about it.
How is it that you have grown kids? How old are you?
Let's just say life has been good to me.
Make Sure Your Inbox Isn't Left Out
Don't stress about an empty inbox anymore. And don't miss the important headlines of the week. We cover the news, but also your ass, so you don't get caught unaware of what's going on in the world.
Subscribers Get Free Lunch for Life
(If by lunch you mean a weekly email written just for you.)
For absolutely zero dollars, you'll get each week's issue and access to content designed only for you. Premium content is available for paid members, but The Weekly will always be included in our free membership.
Want to know what you're getting into? I don't blame you. Here are some recent issues.
Daniel Herndon
Daniel Herndon
For more, here is the full archive of The Weekly.
Long Form, Short Distance
Articles from The Lorem Ipsum consist of in-depth analysis and brief essays covering anything from the politics of gun laws to the proper way to make an Old Fashioned. New articles are published about once a week or more when the spirit leads.
Daniel Herndon
Daniel Herndon
Daniel Herndon
Pictures Worth a Thousand Emails
Each issue is illustrated by Daniel Herndon, producing political-ish cartoons. Most critics say he has no future in a career as an artist. But with decades as a brand consultant, it's unclear if the joke is on them or on him.
Get What You Need and Forget the Rest
The Lorem Ipsum reads the news for you. The Weekly breaks it down like a tired camper breaks down a tent. Good enough. We'll give you the news you need, so you can get up to speed on what's going on in the world, and move on.
If you need to go deeper, you can always click the link provided to read more. We focus on providing credible sources. That way if you want to dig deeper into a topic, you have a source you can trust.
A Brief Disclaimer From The Editor
I'm not a professional comedian, but I play one in this email. A lot of my content contains sarcasm. This is dangerous, so don't try this at home. - Daniel Herndon
What people are saying.
Hear from people who read The Lorem Ipsum.
– Jason Fulk, Attorney, and News Reading Expert
– Adam Wren, Journalist at Politico and IMPORTANTVILLE
– Brandon Evans, Activist, and Community Organizer
– Aaron Douglas, Serial Failed Entrepreneur
– Todd Gray, Influential Marketing Executive
– Sean Sullivan, Host of Converge Coffee podcast, avid reader, and supporter of the "in the trenches" writers.
– Jon Nolan, Very Busy Business Leader
And Lastly
I appreciate that you would share something as personal as your email address with me. I’ll never take it for granted, and I’ll never sell it to anyone.
If you're ready to sign up for The Lorem Ipsum, do that here. I'll see you in your Inbox.