Independent News With Hotter Takes.

Telling you the truth, but not taking it too seriously.

About The Publication

The Lorem Ipsum is an independent opinion magazine filled with news, politics, and humor. It's written and illustrated by Daniel Herndon, a long-time writer and advertising consultant. Thousands of people from all over the world read his work each week.

The Lorem Ipsum hosts occasional contributors who bring unique perspectives ranging from political scientists to community organizers.

The Mission of The Lorem Ipsum is to make you laugh while making you think. Expect an entertaining look at current events, everyday issues, and informative resources. Free members get The Weekly and access to many great Articles, but in an effort to keep our writer(s) in loafers, some Articles and releases from Daniel's personal memoir Made From Leftovers will be available for paid subscribers only.

About Daniel Herndon

Daniel Herndon covers politics, social issues, and the debate about whether you should wash your jeans (the answer is mostly no). The Weekly is published each Friday morning and brings you a recap of the week's top news. Long-form articles dive into key issues that are important to all of us and are published often but on no particular schedule.

Learn About The Author

And Then Stalk Him Online.

Since 2008, Daniel has claimed he would one day run for President. However, it has been reported that his prospects are already ruined due to the content on his Twitter account. His profession has long been in the marketing and advertising industry.

As a part of the Indianapolis marketing agency, Matchbook, he consults clients on brand strategy, marketing, and strategic messaging and publishes a marketing newsletter called The Spark.

You can sign up to receive The Weekly and more right here.


What does the name "The Lorem Ipsum" mean?

The short answer is "nothing."

Lorem ipsum is the text used in the publishing and graphic design industry as a placeholder while you are working on laying out your design. Since I come from the marketing and design business, it's a play on words meant to convey a sense of irony about the content. It's not as clever or funny if you have to explain it.

Ever written any books?

Well yes.

I wrote Facebook All In One For Dummies on Wiley Publishing in 2012, and currently, my manuscript for a book Made From Leftovers is being released right here on this site unless you have a better offer.

Can I get your content delivered directly to my email?


If you haven't figured it out already, I send a weekly issue that includes a quick recap of the news with just a little bit of sarcasm (a lot), and full articles come out often too. Click here to sign up.

Why did you start a Newsletter? People don't use email!

Actually, they do.

My email newsletter has thousands of subscribers, and a large chunk of them end up reading the email.

The Lorem Ipsum is for the people. I wanted to create a direct connection with my readers for those who wish to keep up with my content on their own terms. If you prefer to find your content through algorithms, that option is out there for you. I'll be right here.

Should I share your stuff online?

Yes. Why would you even feel the need to ask? Also, feel free to tag me. I usually go by the handle @danielherndon on internet social media sites.

Which way do you lean Politically? 

Neither. I don't believe that "left" and "right" are accurate ways of describing people's views. As for me, most people tend to think I lean a certain way based on how they feel about what I write or say, but I assure you they're wrong.

I believe that ideas should be evaluated on their merit, and good ideas are good regardless of the source. The truth is true no matter how bad the messenger is. Crimes are criminal regardless of the President that committed them, and voting is a right for everyone, regardless of how they lean. And if they're leaning because of a physical limitation, they should've been able to vote remotely in the same way that they can do their banking, taxes, and many BMV transactions, if you ask me.

Do you do speaking engagements, and what do you charge?

Yes, I do, and as much as possible. I have a few questions, though.

Where are you? What is the event about? How much money do you have in the speaker budget? What really cool city is your event in? Do I have friends that live there I've wanted to get together with? All of these factors help determine speaking fees.

Maybe we should just talk about it.

How is it that you have grown kids? How old are you?

Let's just say life has been good to me. 

Sign Up

Get The News. Feel Good About It.

Let's go!

Make Sure Your Inbox Isn't Left Out

Don't stress about an empty inbox anymore. And don't miss the important headlines of the week. We cover the news, but also your ass, so you don't get caught unaware of what's going on in the world.

"Think of The Weekly as your own personal Norm MacDonald."

Subscribers Get Free Lunch for Life

(If by lunch you mean a weekly email written just for you.)

For absolutely zero dollars, you'll get each week's issue and access to content designed only for you. Premium content is available for paid members, but The Weekly will always be included in our free membership.

Want to know what you're getting into? I don't blame you. Here are some recent issues.

The Queen and Dark Brandon
A farewell to Queen Elizabeth II and the unofficial launch of the midterm campaign season.
An update on the now released and redacted affidavit and a question about whether or not you should be considered a freeloader.

For more, here is the full archive of The Weekly.

Long Form, Short Distance

Articles from The Lorem Ipsum consist of in-depth analysis and brief essays covering anything from the politics of gun laws to the proper way to make an Old Fashioned. New articles are published about once a week or more when the spirit leads.

Arming America (With Information)
When it comes to gun laws, the power of rhetoric tends to be more powerful than reason, but gun violence like almost all problems is a mathematical one and will require a more nuanced approach. Here’s how the liberal position has got it all wrong.
Burned at the Stake
All life is precious. Unless you fall into these tough categories. We look at how men have put women in a tough position for generations, and are doing it again while repealing Roe.
Everything they don’t tell you about how to make the perfect old fashioned
In 1880, a decade marked by economic prosperity and innovation, James E. Pepper changed the world, perhaps forever. It was at The Pendennis Club in Louisville, KY where it happened. Pepper took a lump of sugar, Angostura bitters and some whiskey and created The Old Fashioned Cocktail hereafter know…

Pictures Worth a Thousand Emails

Each issue is illustrated by Daniel Herndon, producing political-ish cartoons. Most critics say he has no future in a career as an artist. But with decades as a brand consultant, it's unclear if the joke is on them or on him.

Get What You Need and Forget the Rest

The Lorem Ipsum reads the news for you. The Weekly breaks it down like a tired camper breaks down a tent. Good enough. We'll give you the news you need, so you can get up to speed on what's going on in the world, and move on.

If you need to go deeper, you can always click the link provided to read more. We focus on providing credible sources. That way if you want to dig deeper into a topic, you have a source you can trust.

A Brief Disclaimer From The Editor

I'm not a professional comedian, but I play one in this email. A lot of my content contains sarcasm. This is dangerous, so don't try this at home. - Daniel Herndon

What people are saying.

Hear from people who read The Lorem Ipsum.

This is funny! And a good way to help your [redacted political party] friends each save one stamp on Christmas cards this year! You got something here. Like the Skimm version of The Onion.

– Jason Fulk, Attorney, and News Reading Expert
I look forward to reading @DanielHerndon's The Lorem Ipsum each week.

– Adam Wren, Journalist at Politico and IMPORTANTVILLE
Daniel has always been funny looking, but The Lorem Ipsum provides much-needed comic relief from the daily doldrums of this week's news. Subscribe today for smart commentary and sarcasm we can all be proud of.

– Brandon Evans, Activist, and Community Organizer
A refreshing read of diverse topics. Part infotainment, part social commentary, always with a generous splash of dry humor. Thoughtful, non-partisan, and rarely predictable. The Lorem Ipsum is fast becoming one of my most anticipated subscriptions.

– Aaron Douglas, Serial Failed Entrepreneur
Friends - if you want to start your Friday with great reflection and lighthearted humor - I encourage you to subscribe to Daniel Herndon’s weekly missive!

Todd Gray, Influential Marketing Executive
Daniel's The Lorem Ipsum Weekly is full of great unbiased information with a dash of humor and levity to national and world events. You think you are going to get hit with hard-hitting news like a strong wave of bitter black coffee on your taste buds. Yet, Daniel's approach adds a hint of vanilla or pumpkin spice if you like that during a crisp fall morning. His objective insights allow readers like me to digest tense and sometimes stressful information going in our world with a bit of ease. I feel a sense of "I am not alone in the world" after reading The Lorem Ipsum. Daniel breaks down the fourth wall and asks readers for their insights via Twitter. I rarely see a writer find a direct way to reach out to readers. If you haven't subscribed to The Lorem Ipsum, you need to now.

– Sean Sullivan, Host of Converge Coffee podcast, avid reader, and supporter of the "in the trenches" writers.
I’ve been on the Lorem Ipsum site a bit this morning. Always good stuff for a slow day in the office!

– Jon Nolan, Very Busy Business Leader

And Lastly

I appreciate that you would share something as personal as your email address with me. I’ll never take it for granted, and I’ll never sell it to anyone.

If you're ready to sign up for The Lorem Ipsum, do that here. I'll see you in your Inbox.